Branding

Client: Werner H. Spross-Stiftung
Project: Rebranding
Role: Senior Art Director & Designer
Year: 2025

See the world better — with this promise, the Werner H. Spross Stiftung set the tone for a new identity. Our task was to translate it into a visual language that feels clear, modern and human. The Landolt Ring, one of ophthalmology’s most iconic symbols, was stripped back and reimagined as a precise, contemporary mark. Gradients inspired by optics bring movement and depth, shifting between sharp and blurred to echo the way we perceive. The imagery puts the human eye and expressive faces at the center, creating closeness and personality instead of distance. Together, these elements form a reduced yet vivid design system that reflects the foundation’s role in shaping ophthalmology — an identity that communicates with clarity, confidence and warmth.

© Philipp Intlekofer 2024 — All rights reserved.