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Branding

Client: ADC Switzerland
Project: ADC Rebrand
Role: Senior Art Director & Designer
Year: 2023

The Art Directors Club (ADC) of Switzerland, originally a space for art directors, has evolved into a hub for creatives of all stripes, yet its brand didn't fully reflect this diverse community. In response, we introduced a dynamic, modular design system, underpinned by 12 handcrafted letters symbolizing the range of ADC members, and innovatively enhanced this system with completely AI-generated imagery. This blend of traditional craftsmanship and modern technology extends to all brand elements, creating a flexible yet recognizable identity that champions creative collaboration. By reimagining its visual identity with AI-generated visuals, the ADC has reinvented itself as a beacon of creativity, ready to inspire and show how it's done in an ever-evolving artistic landscape.

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