Campaign

Client: Mövenpick
Project: Social
Role: Senior Art Director
Year: 2024

Kicking off spring 2024, we're continuing the journey of our Melt Away TVC campaign from 2022, this time with a spotlight on Mövenpick's delightful small ice cream cups alongside our classic larger sizes. Our mission is to create short, engaging videos for social media and digital displays, showcasing these compact gems. We aim to capture the hearts of those over 30, while also enticing younger ice cream aficionados to discover the joy of Mövenpick Cups. Central to our campaign is the celebration of premium ice cream in just the right size for enjoying anytime. Using creative camera techniques like the fisheye lens, we plan to play with perceptions of size, making these small cups a big deal. The vibe? Light, playful, and a bit whimsical, inviting everyone to indulge in their own "Melt Away" moment with a Mövenpick cup.

© Philipp Intlekofer 2024 — All rights reserved.