Campaign

Client: Froneri
Project: Take it to the Extrême
Role: Senior Art Director
Year: 2025

After two seasons of expanding the Extrême universe, 2025 called for a new chapter — and a new hero: Salted Caramel. We dropped it straight into a retro arcade, where neon lights, pixel screens and the buzz of nostalgia set a playful stage that mixes nostalgia with something new. This world gave the campaign its pulse, carrying through films, socials and the introduction of Extrême MINIs, brought to life in short, punchy social films. And because an arcade should be played, not just watched, the idea spilled into Paris and Zurich, where we built pop-ups that turned the concept into a living experience — half store, half arcade, all Extrême.

© Philipp Intlekofer 2024 — All rights reserved.