FC Zurich Women – PR – Philipp Intlekofer

Make Football My Only JobMake Football My Only JobMake Football My Only Job

PR Campaign

Client: FC Zurich
Project: Make Football My Only Job
Role: Senior Art Director
Year: 2026

Professional female footballers still can’t live from the sport alone. In close collaboration with FC Zürich and its women’s team, we turned this uncomfortable reality into a message built for attention. We altered their official kit by removing the sponsor logos from where they were expected most — and replaced them with the jobs and sacrifices that usually stay invisible: «Night Shift», «Side Job», «Endless Work». Suddenly, the absence of brands became the story. The campaign expanded from the shirt to boards, social and film, creating a visual disruption designed to spark conversation and invite brands to step in. A simple shift with a clear ask: make football their only job.