Take it to the ExtrêmeTake it to the ExtrêmeTake it to the Extrême

Campaign

Client: Froneri
Project: Take it to the Extrême

Role: Senior Art Director
Year: 2023

For the ice cream brand Extrême, we produced two films, each highlighting a distinct flavor from Extrême's diverse palette. The core idea? To reveal how each scoop of Extrême is crafted with layers of flavor intensities—turning every bite into a taste explosion. This campaign goes beyond the mere sensation of ice cream melting on your tongue; it's about showcasing how each burst of flavor transforms the environment of our protagonists, shifting from the ordinary to the extraordinary.

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© Philipp Intlekofer 2024 — All rights reserved.

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