ABB Brand ActivationABB Brand ActivationABB Brand Activation

Campaign
Branding

Client: ABB
Project: Brand Activation
Role: Senior Art Director & Designer
Year: 2021

To highlight ABB's commitment to shaping a better future, we launched a visually dynamic campaign. It included a captivating image film, extensive digital content, features in the New York Times, and broad outdoor advertising. At the heart of our visual concept was a design system inspired by the Fibonacci sequence, ensuring visual consistency across all channels. The design system helped us crafting a space where industry and human stories effortlessly intertwined. The outcome? A groundbreaking campaign that not only showcases ABB's commitment to innovation and sustainability but also captures the imagination of a worldwide audience, marking a significant step forward on the path to a more sustainable future.

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