Campaign

Client: Mövenpick
Project: Sensations
Role: Senior Art Director & Designer
Year: 2022

The moment when ice cream begins to melt on the tongue is a sensation like no other. In our campaign for Mövenpick, we played with this concept of 'melting away,' weaving it into a narrative to show that Mövenpick isn't just a classic choice but the go-to for fun, modern indulgence. With three dynamic TV spots, each celebrating a unique flavor, and an expansive campaign spanning digital and outdoor spaces, we didn't just create ads; we crafted experiences. This campaign was an ode to the art of indulgence, inviting people to savor the melt and the moment, and to let the sensational flavors of Mövenpick whisk them away.

© Philipp Intlekofer 2024 — All rights reserved.