Campaign
Branding

Client: ABB
Project: ABB-e
Role: Senior Art Director
Year: 2021

ABB's innovations are at the heart of today's technological lifestyle, yet sharing this success story with a broader, perhaps younger or less tech-savvy audience, challenged us to think differently. "ABB-e" emerged as our creative solution. Crafted as a charismatic, wise, and dynamic guide, ABB-e serves as a bridge from the complex universe of tech breakthroughs to the relatable moments that shape our everyday lives. ABB-e's introduction allowed us to shift tech communication from daunting to engaging, effectively spotlighting ABB's pivotal role in energizing today's world in a digestible and memorable fashion.

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